Leveraging AI

292 | Claude AI for LinkedIn Growth: Build Claude Skills That Save Time and Drive Revenue with Pietro Montaldo

• Isar Meitis • Season 1 • Episode 292

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What if your LinkedIn could generate more business… while you work less?

Most business leaders know LinkedIn matters.
 Very few have a scalable system for creating content, tracking performance, and turning engagement into real revenue.

In this episode, Isar Meitis sits down with AI educator and automation expert Pietro Montaldo to break down exactly how to use Claude CoWork and Claude Skills to automate high-performing LinkedIn workflows — without losing your voice or authenticity.

You’ll learn how to build AI-powered systems that generate hooks, create content assets, analyze performance, and continuously improve your LinkedIn strategy over time.

If you’ve been wondering how executives and creators are scaling their content output without hiring massive teams… this episode shows you the playbook.

In this session, you’ll discover:

  •  The difference between Claude Chat and Claude CoWork 
  •  How Claude Skills act like AI-powered SOPs for your business 
  •  A practical system for creating LinkedIn hooks that increase engagement 
  •  How to automate recurring LinkedIn content workflows 
  •  How to build recurring analytics dashboards for LinkedIn performance 
  •  How AI can improve content quality while reducing manual work 
  •  The exact workflow Pietro uses to turn workshops into high-performing LinkedIn posts 
  •  How scheduled AI tasks can run reports and workflows automatically

About Leveraging AI

If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Isar Meitis

Hello, and welcome to the Leveraging AI Podcast, the podcast that shares practical, ethical ways to leverage AI, improve efficiency, grow your business, and advance your career. This is Isar Matis, your host, and I've got a really exciting, highly impactful episode for you today. All of you who listen to this podcast want to learn how to use AI effectively. We all know that maybe the biggest hype right now is Claude, and specifically Claude Cowork, and most of us are also on LinkedIn. LinkedIn is the biggest conference in the world. It happens 24/7, 365, and basically every client, supplier, or person you wanna connect to are on there on somewhat regular basis, some more than others. But there's a huge amount of people who are relevant to what you're doing who would like to know about what you're doing. And if you had the right content, and if you could track how successful that content is, then you'd be able to generate more business. And since I assume most of you want to generate more business, whether you're a small business or a large organization, then this episode is going to be pure gold for you. So what we're going to cover today is we're going to learn how to use Claude Cowork, including how to create specific skills for a specific aspect of the process in order to improve your success on LinkedIn. That means how to monitor what's going on right now, how to provide the right content, how to create the content, how to track the performance, how to improve over time, and how to basically drive more engagement and more success on LinkedIn while actually working less, because allowing Claude Cowork to do a lot of the steps for you. And we're gonna literally show you step by step on how to build the skills and how to use the skills inside of Cowork, inside of Claude Cowork, that will allow you to do that. Our guest today Pietro Montaldo has been on this show before, and every one of these episodes was a huge success because he's really good at explaining how to use AI effectively for actual business success. He teaches courses on how to use AI for business success, so he's, as I mentioned, really good at doing this. He's doing this for himself. He's doing this for clients. So he's definitely the right person in order to teach us all of this. As I mentioned, this is something that every person probably wants to do right now, which is to grow on LinkedIn. Whether you're in an enterprise or a small business, this is a great way to get more clients and get more impact, and learning how to do this with AI will help you do this more effectively while working less. And so I'm very excited about this, and I would love to welcome Pietro to the show. Pietro, welcome to Leveraging AI.

Pietro Montaldo

Thank you so much, Isar. It's great to be back. All of the last episodes we had fun, and I think they were also very well-received from your audience. A lot of people texted me after, so it's always a pleasure to be on.

Isar Meitis

Thank you. Yeah. Listen, I-- you, you always provide the goods. when people provide the goods, the audience is excited, and I'm very excited about today. We, we chatted a little before. We both do very similar things, i-in general, but even specifically about, how to leverage, Claude for LinkedIn growth. So I will let you run the show. I will add my two cents, and probably today more than a few cents because, we're doing very similar stuff. So I think it's gonna be an awesome conversation. So let's get started. The stage is yours.

Pietro Montaldo

Let's do it. So first of all, I want to clarify on something which I think it's really important, right? LinkedIn, as you said, is the largest conference in the world. I really like that way of seeing it. for me, it generates approximately eighty, eighty-five percent of my business, right? And the way it does it is by creating content. but how I make money is not with LinkedIn, right? LinkedIn doesn't pay creator. I don't consider myself a creator. I consider myself an educator, and my real business is, running training, running courses, right? So LinkedIn, while generating most of this business, is not my business, so I really need to be effective in how I approach it. And Cowork and Skills, Claude Cowork and Claude Skills really help me be much more effective on how I review my performance, and I get results, content. I create content in a better and faster way, right? So this is exactly what I want to show. We'll show very practical stuff, so stuff you can, digest and implement, straight out of the way. We'll also, if I show some skills, I will also happily, send them to Isar so Isar can share with all of you. I want really all of you to, after this thirty, forty-five minutes that we'll spend chatting, have a clear idea of "Okay, I can set it up in ten minutes and then use it straight after," right? Which I think it's the best possible outcome for, these type of sessions. if you don't have any other remark, Isar, I think I always like to start this by showing in literally five minutes a quick introduction about Cowork and Slides so that we are all on the same level. I know most of the people already are very well familiar, but I think it's always great to get a base understanding when we all know what we're talking about, especially for those of you who are maybe new to the podcast or new to Claude and are just getting started. So basically, two-- literally two slides. First, it's important to understand what Claude Cowork is, and I think the best way to understand this as opposed to Claude Chat, okay? While in Claude Chat, as we all know and as we all have been used to, you talk with an AI that gives you a response and it makes you smarter. In this case, we have all been used to it, and the value lays in the conversation you have with the AI. You ask a question, the c-- the AI responds and makes you smarter, makes you better, helps you brainstorm topics. The shift with the release of Claude Cowork, that was just three months, four months ago in January of this year, is that the AI, the value is not anymore in the conversation, in you asking question, receiving an answer, but it's in the task that the AI does for you. So you can literally tell him, "Okay, now create this presentation on my laptop. Now browse to this web page and do this specific task for you. Clean this folder on my laptop." So the value is not in the conversation, but it's in the task. So you metric whether the AI is good and is successful based on how it performs the task. They do this in a way where I'm happy to share it externally. They do this in a way that-- where it has saved time. Yes. Then you are happy with it, right? This is what Claude Cowork enables. And you see it here on the slide for those of you who are not listening, but are also seeing the screen. I think there are two key fe-- three key features that people should have in mind, that distinguish Claude Cowork from Claude Chat. Feature number one is Claude Cowork has access to files on your desktop, okay? In your computer. So you can tell him, "Okay, go to this folder on my desktop and, I don't know, clean all of these invoices and put them in order and rename them." So it can literally perform task on your laptop. Feature number two is

Isar Meitis

it can- just before you go to feature number two. Yeah. For those people like, "I don't want the AI having access to my computer," it doesn't have access to all your computer. It has access to the specific folders you give it access to, and that's it. And you can decide how much you want to put in those folders. You can decide to back up these folders or if the AI goes crazy, which happens every now and then. So it doesn't have access to everything on your computer. It has access only to the folders you literally give it access to at the beginning of the session and nothing else

Pietro Montaldo

Yeah, exactly. and se-- and option number two, which by the way, has the same feature that as Isar just mentioned about feature number one in the sense that you will always opt into this feature, and it doesn't by design have access to it, is browsing on your behalf. So Claude Cowork can open a version of your browser and browse as if it was you. What this changes compared to what the AI was able to do before is that it can access everything you're already logged into. Okay? So for example, if, before Claude Cowork, you have to say, "Okay, go to this LinkedIn profile, to the profile of this person and extract all the information about them", Claude or ChatGPT or any other LLM will tell you, "I can't do it 'cause this information is proprietary, and I can't access them freely on the internet 'cause LinkedIn require an account to access to the information." So anything which is behind the paywall or behind an account was unavailable. Now, with Claude Cowork, Claude browse on your behalf. So it opens a browser as if it was you and can click everything you basically are logged in and access everything you are logged in. And feature number three is, Claude is able to, think and perform tasks which are much more complex. So if you're working with really complex tasks that require reasoning, that require performing, creating a Excel file, complex documents, you'd be much better off working with the Claude Cowork 'cause it has a much better reasoning capabilities. Okay? And this is basically what Cowork, the option that Claude Cowork open, for non-technical people especially.

Isar Meitis

I'll add one more thing that is like behind the scenes of everything you're talking about.

Pietro Montaldo

Yeah.

Isar Meitis

or two things. One, it plans on its own. So you tell it what you're trying to achieve, and it will- Exactly figure out the tasks that it needs to do versus you have to figure out all of it. so it helps you figure out what's the right plan for execution. And the second thing is tools access, right? It can use practically any tool that you give it access to. some of it are built into Claude, some of it you can create on your own, some of it you can bring from third parties. But it can use more or less any kind of software, API, software on your desktop, things that exist on website, as Pietro mentioned. basically any digital tooling that exists, some of them you can use, some of them you can't use because you don't know how to connect to an API, but Claude does. And so the combination of these things allow it to do a lot more stuff than we're used to from just talking to chat.

Pietro Montaldo

Yeah. I think this sums it up perfectly, and just to summarize it, it's just way smarter, right? So if you're trying to do something complex that require connectivity to also external party, you're probably gonna be much better off working with Cowork. And the second item, and this will conclude the theoretical part about this conversation, is, Claude Skills. Okay? Claude Skills were released, I think again, four or five months ago in December of 2025. For me, they are the single largest, productivity unlock for company, for businesses, for solopreneur, that, that has ever been launched by one of these LLM company. fundamentally, a skill is a reusable set of instruction that teaches Claude how to do a task well. Okay? So if I were to go to Claude, and ask him, "Okay, Claude, create a PowerPoint for me," okay? It will create a generic PowerPoint with very few information where I would probably spend then one or two hours editing so that it actually fits my style, my purpose, my tone, and all of the characteristic which I'd want a PowerPoint to be. Okay? And what constitute a good PowerPoint for me as Pietro for my company is not the same that would constitute a good PowerPoint for Isar and for Multiply, for example, right? All s- Every single one of us has different instruction and different, operating procedure inside your company. What you achieve with skill is exactly this. By using a skill, you teach Claude how to do a task in a way that it makes you happy. So the output is an output you'd be happy sharing external. Okay? So if you use Claude without a skill, you get a generic output, okay? Which is approximately the same or very similar for everyone. If you, give Claude a task and you have built a skill to perform that specific task, you obtain a professional quality. Okay? So it just helps you customize the result of Claude in a way that helps you operate at a much, much faster level. And everything you can c- we have just mentioned that Cover can do, you can teach Claude how to do it with a skill. So you can teach him, "Okay, go to this browser, then save this on my computer, then reason and create a plan to do this specific task. Access this external tool, and then give me an output, in an Excel file saved on my task." So all of these come together. They're not separate, but they come together. I'm not sure, Isar, if you wanna add something on this. I think this is- no,

Isar Meitis

I've... This is perfect, right? It's very simple. a skill is an SOP, right? Exactly. Standard operating procedure- Perfect that it will follow. The only different than a regular SOP, which connects to why these are so powerful, like everything else in AI, AI is successful based on context. You give it more context, it's gonna work well, and the skill can have access to context. You can give it files. You can give it documents. You can give it websites. You can give it whatever additional information as context that it needs to execute the SOP. But at the end of the day, it's an SOP, a standard operating procedure, together with whatever other material it needs in order to do the task

Pietro Montaldo

Yeah, perfect. And I, I don't know how, if you want to talk a bit more about the theory, but I would, jump to the practices here- No,

Isar Meitis

let's jump to, let's get our hands dirty and show people how to do the magic.

Pietro Montaldo

Perfect. Okay. So if I open Claude, then you should all see it now, projected on the screen. I... You can see that you can select the interface you wanna use. So in this case, I'm, if I go here, I'm in chat, okay? So the values in the

Isar Meitis

conversation with- No, just, just one second. For the people who are listening and not watching the screen- Yeah first of all, there is no Claude CoWork application. It's just a Claude desktop, right? So if you install Claude on your desktop- Yeah whether on Mac or on a PC, then you get three different things, which is what Pietro is mentioning right now. So on the top left corner, you can choose between Chat, cowork and code. so these are the three modes, but it all comes in the same application that, again, if you install Claude on your computer, that's what you're gonna get. So now continue. Sorry.

Pietro Montaldo

No, absolutely. It's a great clarification. I always try- tend to skip 'cause I talk about Claude so much that I start thinking that everybody knows, but it's always good to, to re-re-re-re-mention briefly the basics. Okay? So today, for the purpose of this demonstration, we're gonna only work in cowork. So make sure on this top left you are in the cowork section. When you are in the cowork section, you'll find here this section, which is called Customize. Okay? It's just below Create a Task, you'll find Customize. This is where you'll find all your skills, okay? If you click on Skills, you'll see everything which has already been activated in your account. Today, for the purpose of this chat, this demonstration, I wanna talk about how I make myself work faster using cowork and skills on LinkedIn. Okay? So I selected a few skills which I want to show you, and they're all LinkedIn related. Okay? I'm gonna start from simpler one, and then I'll amend the complexity a bit, explain something a bit more complex. And the first I thought about, showing you is the one to... I use to create hooks for my post. Okay? So for all of you who have created content on LinkedIn, but not just on LinkedIn, literally on any social media platform, have created content in general, you know how important it is to have a hook. Okay? A hook can be the first two seconds of your video, or in the case of a LinkedIn post, is the first two or three lines of your post, the one that appears when a person read it. Okay? And this is, they say that 80% of the success of your post depend on the hook, right? You should spend the most of the time, because if you don't have a good hook, people don't go deep. Okay? So in my personal creation process, I always create the body of the post myself. Okay? I always have a lot of conversation, a lot of podcasts like this with Isar, and I help myself create the core content with those. And then the only thing I want to do, and I have more control on, is creating a hook, right? But my process more or less is standardized, right? I have an SOP to do it, which is I'm gonna start, I want to brainstorm 10 option. Based on those 10 option, I want to extract the one that I like the most, and then elaborate a couple of variation of that to end up having one hook, which I'm very confident with. Okay? And to help the AI do this, I describe this process. Okay? You can... There are various way to create a skill. You can ask Claude to help you, or you can do a task, and then after you have done the task with Claude, tell him, "Turn it into a skill." And the result is a simple, markdown file, a simple text file, okay? That has all of the information on how I do this specific task. So I'm scrolling down here. you'll see... No, sorry. I'm showing the wrong one. Let me go to the right one. LinkedIn hook generator. Perfect. basically describe what intakes. I usually as an intake, I give the draft of the post, the topic of the post, if I have any idea already about which direction I want the hook to go in. Then it has a lot of example of successful hooks, good hooks that I have used in the past and work well. I have a couple of must-have rules that need to be respected at all times. I want him to know exactly who I'm posting with. I'm posting for non-technical people, so he needs to exclude everything which is, more technical, every word that require explanation. And it has literally all of the information he needs to create a hook that would make me happy, that I would say, "Okay, I'm ready to post." Okay? past going through the actual description of the skill, which I will send to Isa, so you'll be able to share with all of you. I want to share, show you one usage of this in practice. So I save the conversation here. When I create, I asked, Claude to use this skill. So the first thing I tell him is, "Hey, Claude, use the hooks skill for LinkedIn." So basically this trigger the skill. Okay. Claude will also proactively understand if it's like, "Oh, I'm working on this post. Let's do a hook." it will understand that it needs to create, it needs to use a skill. Okay. So what it does, it, it finds the skill based on the hook, the trigger which you have set up, and it will basically read all of the document, all of the SOP which you have, which you have created. And then he ask me a couple of question, which is what I define as intake. Okay? So what's the post about? Do you have a draft already? Any viable direction or take for this hook? And then what I do is, in this case, I already have a solid draft ready, so I just paste it there, the draft. What I asked him to do is, "I want you to help me come up with 10 good option that respect all of the rules." So it responds, "Okay, here are all 10 in a safe zone," which is what I define as like good zone for my hook, and then it gives me 10 option. Okay? So this one is, for example, for a post on co-work. I thought, I thought this co-work set up to four hundred and fifty student and six hundred dollar each. Today, I'm giving it away for free. Okay? So here it gives me 10 option, and based on this, then it creates, "Okay, which one do you like the most? I'll create three variation from that one." So this is actually how I do it. I first brainstorm wide, then I specify on one which I like the most, and then out of the three that he propose me, I generally pick one and just go with o- with, with that one. Okay? And on average, it does a really good job. Okay? So I take a process which is long and creative, and I have myself do it faster. I still want to be in control. I still want to drive the process where it's not fully automated, but it helps me get to a better result much, much, much faster.

Isar Meitis

So quick summary on the key important things here. One is you don't actually write the skill. Claude writes the skill. People are like, "Oh my God, that's a lot of work." No, you don't write the skill. You explain to Claude what is the process that you wanna get. You explain to Claude what information and references you can give it. You explain to Claude what is good output, what does a good output look like, and then Claude writes the skill, and then you keep on improving it over time. I don't think any of the skills that I created are in the very first variation of them. You just keep improving them all the time, and that you don't do yourself either. You tell Claude, "Oh, this is not good. I would prefer it to do this and that." "Oh, okay, let me update the skill," and then it will update the skill. so this is number one. Number two, that is a very important aspect here, is you don't have to actually activate the skill, and Pietro said that. If you say, "I just wanna work on the, hooks for a new post," it will know how to call the skill and do it on its own. it understands the context of your conversation, and it will know how to activate the skills accordingly. And the third component that Pietro said that is very important, at the end of the day, and whether it's LinkedIn or a proposal you're writing or whatever it is that you have it create, it's you, right? It's representing you, and so you have to be in the loop in order to at least verify, but in the right way to navigate the right direction and then decide in the end.

Pietro Montaldo

Yeah. and yeah, I think you summarized it perfectly. and on top of that, let's ke- let's keep building on top, and I'm sure more reflection will come, and I really like this, that you point out all of the key points. I think it's really a great summary. Okay? So we have said this one is a relatively simple one. as we have seen, it doesn't use any of the feature of Cowork, right? It's just a brainstorm. It's me asking AI, and AI giving me features. So for example, this skill I could easily use in chat as well, and it will do the very same result. Okay? building a little bit more complexity here- Is whenever, I run a workshop like this one with Isar, I run two or three a times, even four per week, I want to use those workshop, which are great content generation, episodes, to basically create a post on LinkedIn and a visual on LinkedIn. Okay? This is all very structured. While my average LinkedIn post requires input from me, requires me thinking, requires me reflecting on, okay, what do I want to post about? What's the message I want to convey? How does that fit into my business? This type of post is always the same. I do a workshop. The content is already defined. There's a transcript. There's, generally a page to promote this workshop, so I have already all of the information packaged, and I've done the work previously. What I want to do is just turn that post, that, that workshop, that live event into a giveaway. Okay? I want people to, okay, do you want to see the replay of the, workshop I did last week? Okay. Leave a comment here. I always do the same structure. I do one of these or two of these posts per week. In general, they're very successful. The range is from five thousand impression to, at times, even fifty thousand impression. For a post that for me take nothing, 'cause the work was done previously. It's not like I didn't work. I did work, but I did the work to prepare the workshop. I run most of my workshop on a platform called Maven. It's irrelevant, but I create a landing page in Maven. That page lives, lives there and has all of the information. So when I create, I create this n- this skill that helps me turn those events into live post. And how it does it is whenever I call the skill and I tell him, "Use this skill," in this case, I like to activate it this way. At times he understands it by himself as well, if it's in the middle of conversation. But generally, I know I'm gonna go and create this post now so I can post it directly. It takes few minutes, and I'm probably gonna be ready in five minutes, and the first thing that I taught the skill is whenever I, like I, I told you to, I, I tell you to activate the skills, ask me for the workshop link. Okay? He ask me for the workshop link. You can see here, you can see here, "What's the Maven workshop URL you want to create the prompt LinkedIn post for?" I'm gonna give the link, then he ask me two other input question that helps him create a better post. What visual style do you want inside the mock-up video? The structure is always the same. The only thing that changes, and you see it now, I'll show you an example, is there will be a logo inside the mock-up video. I want to change that to change a bit the vibe of the post, and I want to be in control of what, what, what ends up there. And then what CTA would the commenters, do I want commenters to use? At the end of the post, I tell them to comment something so they can receive the replay. In this case, I select it based on what's the topic of the conversation, and I want to also have control over it so I can change it and it's not always the same. Okay, so the... Based on these three inputs, he goes and create, number one, a full prompt, that I can paste in NanoBanana and obtain the visual for my post directly. As you can see, it's a very structured prompt. I created it once. I will always use the same prompt. It works very well. It does a really great job in creating this type of visual. and I basically instructed the skill that's exactly what I want to do. He just need to change the context, so it needs to reflect what's contained in the URL that I provide. Okay? Does a really good job. it doesn't create the image itself. Claude doesn't have a built-in good image creator. So what I do in this case is I manually take this and paste in NanoBanana or Freepik or whatever software you use to generate image. Okay? You could also go one step further and automate. I think Isar already does it 'cause I see him smiling, and I- I'm sure he will add on top of this. I wanna show you just what's the end result is once I create... It creates the visual, it also give me three option for the post itself. Okay? This post always has the same structure. While previous posts, as I told you, generally create them myself 'cause I want to variate, I wanna test different things, this post is an evergreen. Okay? It always works. It's always the same. So I go one step further and I tell him, "Create three option." The option are more or less all the same. I run a workshop on turning ideas into worch- working AI solution, two hund- 250 se- seats, filled. I run a workshop on building AI solution without writing code, 240 operation joined. I host a live workshop for non-technical operator on turning idea into working AI solution, 240 people joined. More or less, it's always I state what I give the workshop about, I state how many people come to give some social validation, and then a description of what's inside. Okay? All of this information are on the landing page. I don't have to do anything. Okay? And I'm just gonna show you one... Like you, if you go to my LinkedIn profile, you'll see I do this once a week, so you'll see plenty of them, but this is the one I posted this week. The structure there is very same. It's the title of the workshop with a question mark, the number of seats filled. The structure is always the same. I describe what, what we covered and what people liked with, and then I told them come and social. Okay? So this post was entirely generated by the skill. I didn't change approxima- Like, I think I changed, nothing or close to nothing. And then the visual is the same exact every time. So if you go to my profile, that there's one of this post, same visual type, same post structure every week, and it works really, really well.

Isar Meitis

Amazing. Brilliant. Yeah. Yeah, no, I... f- first of all, I think the important thing is, a- and I now go a step back to help people understand how to do this. We're now looking at LinkedIn, right? But what Pietro is saying is like, "Okay, this is a task that I did manually twice a week." Every single week. And I had to go back, look at the content, figure out what it was about. I had a structure, I followed the structure, I recreated the prompt, I... and it generated consistent results. Every time you have something like this, regardless of what it is, this could be accounting, this could be marketing, this could be sales, this could be operations, this could be data analytics, this could be whatever the case is. If you have a task that you're doing the similar exact thing once or twice or several times a week or every day, you can describe to Claude what you're doing, turn it into a skill, and allow it to run completely on autopilot. Now, the only thing Pietro did here manually is he gave it the link to the location of the Maven, webinar, and he gave it the, type of word he wants to put in there, and he copies and pastes the description of the NanoBanana prompt into NanoBanana. But Claude knows how to automate all of these as well. if you want this to run completely on autopilot, you say, "Okay, I do the webinar every Monday. So go to the Maven platform every Monday at four p.m. and pick the latest webinar that's there." It will know how to do that. Now it has the latest one. Now you can have it pick the most likely word that will think will make sense based on a set of rules. It will know how to pick the right word for people to comment. And as far as the NanoBanana, the way I have it set up on my, universe, and I have a very similar process to what Pietro is doing. I've-- I wanted a, quote-unquote, "user interface" for this. I want to be able to manage the process, and I just connected it to ClickUp. So ClickUp is like monday.com or Notion or Jira or Asana or whatever other task management board that you have. And the way it creates it is it f-for me, instead of a webinar, it's every time the podcast drops, right? So there's a new podcast. So every time the podcast drops, it goes to my RSS feed and it finds the podcast, and then it knows how, like all the stuff Pietro talked about, it knows how to do, and it creates a task for me to review. The task has, here's what I'm thinking of posting. Here's another option. Here are three hooks. So all the different things that, that Pietro just mentioned, and here is the prompt for the visual that's gonna be created. If I like all of that, I move it to the next step, basically as if I had an actual team of humans doing it, and I say, "Okay, you're approved to work on this." And then it will go and behind the scenes, it sends it through N8N to get n- to call the NanoBanana API, and now also the new, ChatGPT image generation 2 API as well, and it generates an image, now two images, and it brings it back to the next step in the task. It says, "Okay, go review the images." And I can comment and so on, but it is just the next step, right? it is- Everything Pietro built, but then I literally went ahead and said, "Hey, Claude, I work in ClickUp. That's how I manage teams of humans. I wanna manage this in the same way. I want you to figure out how to build this, and I want behind the scenes when I tell you to go and create the image, you figure out how to go and create the image." And then it went and cre- and built the N8N process and did all of that. So while this sounds really confusing and complex, like I don't know how to connect to ClickUp and I don't know how to connect to N8N, I don't know either. Claude does. So it will guide you through what it needs. go to this page and get me this API key, and then bring it back and save it in this place, and then do this, and that's it. And then the magic works. And yes, there's gonna be comments, and you're not gonna like exactly how it works in the beginning, but in iteration three or four, it will work exactly the way you want.

Pietro Montaldo

And I always recommend to people go gradually, right? It's always a great approach. Yeah. Start from, okay, what's a key process which I wanna automate? For me, for example, it was this one, the post creation, right? Then once this work, you can add more, It's gonna be a, like a lower investment upfront, and it's gonna just build gradually. And once something work, you add something on top. And this is a great way of, also trying to limit the risk of, investing a lot of upfront time for something which might not work. You build your confidence in what you're doing, and then you add whatever, like whatever is the next step, whatever Is- Isar mentioned on top. Okay. So start from somewhere, get confident in it, add on top, and it will be... It will really help, your processes. and- Let's go then to show a couple more things, simple things which I wanted to show you. as we have said, we have seen the second skills, already wouldn't be able to work in chat, right? 'Cause it extract the information from a website that is not publicly accessible. So what it does, it open the browser. The browser might be hard to that specific, to that specific, link. Okay? So if you run this in chat, it won't work. So you have to be sure that if you need browsing, you operate this skill in CoWork. what I want to show you, is then something very simple that doesn't require a skill, but that exemplify clearly how you could use CoWork, for example, to, on your LinkedIn profile, and this will be running an audit. It's something that coaches on LinkedIn have been selling forever, and it's just they review your post and tell you what works, what doesn't. Okay? You can now do it entirely with, with, with Claude. You can instruct Claude who you are, what you do, what you're trying to optimize. So here you see on the screen a prompt about me, who I am, what I want to him to review, and what's my goal. Okay. I want to drive people to go to my courses, and my second call to action is to book a call. So this is my entire goal. How is my profile positioned to achieve these two goals? What's the tone? Am I matching the right tone? am I going in the right direction? And you could even go one step further and tell him, "Okay, review these two posts of my closest competitor. I think their LinkedIn profile is great. How can I get my profiles more better on that?" Or you could even run it just about someone else. Okay. who is this person? help me run an in-depth research, understand what we have in common, for example, if you are trying to do something more sales related. I don't know, craft a very, like a very personalized offer for an investor or someone really important for their business What Claude will do is will understand your prompt. In this case, we only have a prompt. You could even turn it into a skill, but, at times it's something you wanna do once. you repolish it, then you don't have to run it every week of every month, so it makes sense to leave it as a standalone prompt. And it-- what it does-- what it did is it opened Chrome, it checked all of the section, it went in-depth into understanding all of the parts of my profile, and then it did a full audit. It returns it to me as, a message here in line, or also as a separate file which I can read and eventually also download. That is basically section by section. This is the date when it was performed. It tells me, okay, your banner image is good, but you have too many CTAs, which by the way is true. it also helps you understand those things and, get a perspective over those things that you know you should be doing but you never want to do it. This basically tells me, okay, your profile is decent, but you could improve it much more. it's still confused. You have a brand here, another brand there. Something that seems obvious, but for example, if you wanna go through an investment, this is a great way, number one, to understand how Claude co-work does 'cause you'll see it operating on your, on your browser. Number two, also helps you understand, okay, you could be doing a much better job on LinkedIn than these are. I don't know, asking for the top three changes that you can make quickly that will drive the highest impact, it will give you very good recommendations. And this was something simple, so I'm not sure, I don't think there is much to add here. The last thing I wanna show you, which is a bit more interesting, is, no, sorry, this one is the same one. okay. Is running analytics on your, profile. Okay? We all know if you have been posting on LinkedIn, you know that LinkedIn is not a platform for creators. So as a creator, it's also really hard to metric how you're doing. You have very basic information, but it's really hard to export. It's really hard to access and create thoughts and strategy based on the information, and it's also something that I have been lacking, and there's, bunch of tools out there that try to fulfill, this need, but they are in generally very expensive, and it's something really simple, right? Every week, I just wanna have a snapshot how I performed. How was the engagement rate? How was the, click-through rate on my links? How many people booked calls with me? So I just want to have this conversation very clear. So what I did is I create a skill that teaches, Claude how I want to run this review, okay? And I told him, "Okay, go to my analytics in my LinkedIn, open my profile, extract all the information from this week, compare it to the previous, three weeks. tell me what post I did well this week, how my engagement going, and why you think my posts are performing well. Do this every week." And create basically a report. I could also create something more in-depth and ask him to create an Excel file, basically summarizing all of this information. And basically I want to have this visualized as a dashboard, right? I don't want a static document, a static text. I want to every week receive this file that tells me, okay, how I'm doing. Okay? So I see, for example, here the impression by post. I see this was by far my most successful post of this week about Claude plugins. It had 55,000 impression. Then all the other posts which I did this week, how do they compare? And then here my statistics save rate, send rate, comment rate, reaction. And then I can try and understand also what people want and why peop- why some posts went really well. For example, this Claude, plugin had a really high save, save rate, especially for a p- a post that got so many in- interaction. It means I put something in the post which people wanted to save, okay? And then it gives me my week at a glance and a bit more information about it. Okay? And the cool part about this is, number one, you can use scheduled task to run this automatically. Okay? So you don't need any external interface. So really simply you can tell him, "Okay, weekly run the skill and give me the result." Okay? And for example, you can see here I have the very same also for my Substack newsletter. Okay? I do the very same thing. I want to have an interface where I can review weekly my Substack report, and I can see, yeah, Substack is just the newsletter, the platform where I run my newsletter.

Isar Meitis

Again, for those of you that are not watching, these are really cool dashboards that are showing a lot of relevant statistics that help you understand what's going well, what's going better, what's declining, what's growing, across different metrics. So it's a dashboard, right? It's a visual dashboard that gets generated regularly, and that could be daily, hourly, monthly, weekly, whene- whatever you need based on what you schedule. And when Pietro's saying you can schedule tasks, literally all you have to do is go to Claude and say, "I want you to run this every Tuesday at 4:00 p.m." And then he will do it. I have tasks that run every hour. Why do they run every hour? Because I don't have something that pushes that information, which is really the only one big annoying thing that Claude doesn't have yet. I would say yet, but I thought that by now they would have it, is it doesn't have external triggers. So you cannot have a third-party tool tell Claude, "Oh, go run this and that process right now." so the only way around it is to reverse the process. Say, "Okay, once an hour, go and check if there's new data here and there and bring it in." And y- and you don't care. it doesn't bother you. It just goes and does it once an hour. And so you can literally ask Claude to schedule things at whatever frequency or sequence you want, and it will do it, and it can generate dashboards, reports, emails, like whatever you need as the output

Pietro Montaldo

Yeah, and they're also live, right? This means they are connected to your tools, right? In this case- Yeah there's not a connector so for Substack or for LinkedIn 'cause those platforms don't allow Claude to connect, don't have open APIs. But for example, this is where, I don't know, I want a specific Stripe dashboard, something simple, but it helps me see how my income is going, how many payments I'm receiving. You could have a live dashboard here that is constantly updated based on whatever happens in an external tool, be it Stripe or be it anything else, ClickUp, Notion, whatever else. Okay? Yeah. And I think this gives you-- like the idea of this was really to give you an idea of what you can achieve, how to use the, skills and the features of Cowork to make your life easier. Okay? You can adapt all of these to your processes, and this is the beauty of it, right? You don't need a developer anymore. just tasks. It's just give it a good brief, give it a good description what the task is, do the task with Claude, and then turn this process into skills so next time you are much faster, and keep iterating. As I-- Isar was saying, this is not, a one-off product which is ever finished. next week how I create those posts will change, sure. But instead of having to go to a developer and ask him to do it, it's just one line of text. okay, I have changed my idea. Let's change the skill. You tell it to Claude. Claude help you change the skill so that it matches the new requirement which you have.

Isar Meitis

Fantastic. I love this. A very quick final recap. skills are processes, right? This is the process that I want you to repeat and do time and time again. Claude knows how to use them effectively and even combine them. if you create it correctly, one skill will know how to call the other skills in order to do more sophisticated things all at the same time and work this way. The skills have an input, a process, context, and an output. It's that simple. And you will explain to Claude what all these are, and it will build the skill for you. And the skills can be used by you as you need them or be scheduled in order to run on a regular sequence, and they can use all the stuff that we talked previously, which means they have access to websites, they have access to files on your computer, they have access to, APIs if you give it access to that. And so they can really do anything from basic things to really sophisticated capabilities, all within the same kind of framework, which makes it so powerful. The outcome, and I don't know, Pietro, if you have actual statistics. I've done this. So I spoke a week and a half ago at Social Media Marketing World, and I did something very similar to what you did now, on my LinkedIn automation, solution. So I actually went and checked because I have something very similar to do, right? Where I check the statistics of what it's doing. From the moment I launched this automation process, which reduces my work dramatically, so I work less than I worked before. I saw two hundred and fifty percent, so three and a half x improvement in engagement. Why? A, because I'm very consistent. I don't miss any single post. It's always there, it's always on time. B, it learns over time, and it gets better at getting better hooks, at getting better prompts, at getting better images, and so on. And so think about how crazy what we're saying. We're both now working less than we worked before, and we're seeing better engagement results because the system is now very consistent in delivering something that we learned is valuable. we are the ones that are massaging it and telling it what to do, what's new direction, what to change, how to fix it, what's currently working on LinkedIn, stuff like that. But we don't actually do the work, which is the cool part of all of this. Pietro, if people want to follow you, learn from you, talk to you, hire you, what are the best ways to do

Pietro Montaldo

that? you can always text me on LinkedIn. I'm always very open. Pietro Montaldo. I have a pink background, so you'll find me. I'm generally the first one that pops up. I run courses monthly, especially on Co:re, on Claude and on running agents. You'll find them on Maven. so feel free to check them out if they're interesting. Also, send me a text, I'm happy to have a quick chat to see if it's the right solut-solution for you. Or you can text me and send me an email at pietro@nforce.ai.

Isar Meitis

Awesome. This was great. As always, glad to have you again. Absolutely fantastic. I appreciate you. Thank you so much.

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Isar Meitis

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