Leveraging AI

228 | Is UCG Dead? Learn How To Build a Video Content Machine - 88% Higher Conversions, 97% Lower Costs with Donny Dvorin of MakeUGC

• Isar Meitis, Donny Dvorin of MakeUGC • Season 1 • Episode 228

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What if you could replace a $500k content team with AI and generate 400+ UGC videos daily with 88% higher conversions?

We're going live with, Donny Dvorin, the CRO & Partnerships lead of MakeUGC.ai - the platform helping $10M+ DTC brands create scroll-stopping UGC in under 2 minutes. No creators, no editors, no delays.

This system is delivering:
- 88% higher conversion rates
- 6.2x more engagement
- 97% cheaper than traditional UGC
- 10M+ views in 7 days

You'll see the exact process behind AI avatars that actually hold your products and look so real they fool the untrained eye. We're talking live demos of turning product URLs into viral-ready ads, real campaign examples, and the framework thousands use to test creative variations daily.

This isn't theory - it's the system replacing entire content teams while competitors wait weeks for single deliverables.

Try MakeUGC - https://www.makeugc.ai/?ref=isar 

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GMT20250925-154412_Recording_gvo_1280x720:

Hello, and welcome to another live episode of the Leveraging AI Podcast, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Metis, your host, and I am really, really excited today. I'm really excited. For several different reasons. Reason number one, we are back doing live shows. I miss this so much. It's been a few weeks, uh, and we were out all of the month of July, but it's gonna be happening more or less every week moving forward, as we did for the last two plus years. Unless I'm traveling for business, which is actually happening a lot in October. So I hope I'm not traveling on any of these Thursdays, but we'll see. but the second reason that I'm excited is we're going to talk about something that is dear to my heart, which is sales and marketing, and video has been. The most relevant way to connect with people other than meeting them face to face when it comes to sales and marketing. And why was video so successful? Because it's the closest thing to real life. If you want to drive people to take action, the best way to do this is to generate some emotional connection with them. And the best way to do this, again, other than real life, is a video. Some would say that video is even better because you can add sound and you can have titles. And you can create the exact theme and atmosphere that you want and so on. Now, there's multiple kinds of videos that can help you connect with people, but the most successful one that basically took over our lives in the last decade or so is testimonials and genuine reviews of products and services by actual people, also known as user generated content, also known as UGC. So we became used to that. Now most of the UGC content is. Actual people who are really, genuinely just want to review stuff and they have a channel on a specific topic and they share stuff. I'm one of these people, right? but there are obviously finance or promoted channels. So companies will approach different influencers and say, Hey, we're gonna pay you X or we're gonna give you y. And you're gonna promote our product. So that has existed for a while as well. That's why really successful influencers make a lot of money because brands will pay them to get to their audience. but still must, most, I think of this content is actual genuine people sharing just what they wanna share about a specific product and so on. Now, the tricky part if you're a brand is finding those people, finding relevant influencers and having them say. What they need to say in a way that will actually allow you to scale what you wanna scale, and do it in a predictable way while controlling the narrative and knows what's actually is going to happen in those videos. The appearance of AI avatars opens the opportunity to do this using ai. Now this creates a crazy, amazing opportunity to generate. Quote, unquote, user-generated content. with ai, it also generates a huge risk for the entire UGC universe, and we're gonna talk about that as well in this episode. But I have been using and covering AI avatar platforms for probably two years, maybe more. Uh, however, two weeks ago I was exposed to a new platform that literally blew my mind on how good it is. So I have. Avatars of myself, I've been using avatars from several different platforms to different things, and this platform is in a completely different level as far as generating genuine. User looking, completely unscripted environment kind of videos that look completely realistic. The platform is called Make UGC. Now, if you've been listening to this podcast for a while or watching our YouTube channel, you know, I don't promote platforms. I never do unless it's like, holy crap, people need to know about this. So this is one of these cases. So our guest today. Donnie vRAN is the Chief Revenue Officer of Make UGC. I reached out to him and said, listen, I want people to know about your platform. I wanna know what are the use cases. I want you to show exactly how to build these avatars and what could be the potential output. And so this is exactly what we're going to show you today. We're going to show you different use cases. We're gonna show you examples. We're gonna show you how you, how to actually build these avatars for your brand or for yourself, or for whatever needs you have. And we're going to have the uncomfortable conversation, what the hell that means for the future of video and content, and will people want to consume it or not? Uh, so lots of great stuff to discuss and hence, as I mentioned, I'm really excited about this episode and I would like to welcome Donnie to the show. Donnie, welcome to Leveraging Ai

Donny D:

Isar. Thank you so much for having me on. It's a pleasure to be here. What a beautiful intro you had. Loved every word of it.

GMT20250925-154412_Recording_gvo_1280x720:

Thank you. I, I, I, this is what I do like from now it's your problem. Now I have to do a good intro and then, and then the guest, uh, needs to carry us forward. before we dive into, into your stuff, uh, I really wanna thank the audience. So those of you who are joining us on uh, zoom. Or those of you who are joining us on LinkedIn live, I really appreciate you being here. If you would like and I suggest introduce yourself, say where you're from, what you're trying to get, out of this, that will help us maybe drive the conversation in the right direction. And in addition, if you are on Zoom, then share your LinkedIn, profile so people can find you, uh, as well. and again, thank you for being here. For now, Donnie, let's, I think the best thing would be for people to even understand what we're talking about is before we even start talking about the company and, and all that kind of stuff, let's just show a couple of demos so people see what I saw before I reached out to you and why I think this is so unique.

Donny D:

Sure. Yeah. So I can go right into that. Um, you know, sometimes I explain, you know, why this makes sense, but let's just do that. Let's go right into, a demo and show you how it works. so right now I'm in the Make U GC platform over here. So this is just at Make u GC ai and there's a couple different tools that you can see. There's product in hand. There's creating an avatar video. There's make your own, avatar, like Issa just said, creating B-roll video, make your own voice, and you can do editing over, over here and even like add some gestures. but as an example, if I go over here and I go to create, now I can literally go in here and I can type in whatever I want. and say like, make me a product of somebody holding a suntan lotion. And then I can literally come over here and upload your image or choose from one of make UG C's avatar. And just to show you what that looks like. Yesterday I was on a call with a company in India and they have a Sunan lotion that said, make me an avatar of an Indian actor. He is his thirties. He's holding a bottle of sunscreen. And you can see it just generated this image right here. And then you can select that image over here. You can put in what the person says, and then you can turn into a talking actor. And so just to show you that like almost in, in real time and do a little bit of like kind of Martha Stewart on this, but I can say like, you know, make him laugh, and, you know, say how much he loves this suntan lotion, et cetera, et cetera. And then I click outta here and I, you know, it takes like a couple minutes and just for time purposes, I come over here and I can play. Bang.

Ads:

I love the suntan lotion. It's the best suntan lotion I've ever used. Bang,

Donny D:

so you can see right there And is Issa the sound plate? Everything you saw perfectly.

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Yeah, yeah, yeah. So I, I, I'll say why I find this so incredible and so different than other. Avatar platforms. The fact that it looks raw. You can hear the waves in the background and the wind blowing as if he's shooting it with an iPhone. His movement looks completely realistic. His hair looks completely like, there's really no way to tell this is not a real video. And because it's so raw, it looks real. there's kids running in the background and you can't really tell where he is, but it sounds like he's at the beach doing this video. And the fact that the quality is actually not great is what makes it great. Like it is as if you would've shot this with your phone. And so it's a great example, right? within five seconds or 20 seconds, you generated an image that fits the character that you need. Then you added text and you have a video that you can actually use. I do have an interesting question though. Can I use the actual Santa lotion? Which ob which is obviously important. Can I use the actual product somehow in the video?

Donny D:

Yeah, absolutely. And so, just to show you something, like over here, if I go to, like if I wanna have the product in hand, I'll show you one over here. Let me just. So like you see how this like mushroom gummies, what's this brand or whatever? Yeah, yeah, yeah. So literally we just go to the website, we do a screenshot of the product. I come back over when I was over here and I go to create now, and I just click this little button that says add image. It says upload your image. Yeah. And then when I upload the image, I dunno if you can see the little thing that comes up, but it basically, I can go and choose the image. and then I can come over here and I can choose one of our make UGC avatars and then match it together, or the AI can create its own avatar like I did in some of these. so absolutely. And then just to go back over here, just to play you what this sounds like,

Ads:

looking for a natural way to enhance focus, boost your immune system and support overall wellbeing. The,

Donny D:

the thing I love about this one is like, if you had to ask me like. 2, 3, 4 weeks ago, show me these types of videos. It was hit or miss with the lip syncing. it was just like where the AI was at that time, and over the past week or so, the lip syncing has gotten so good that it's, you can't even tell the difference. The other thing I would say that's also improved over the past week, and that's what, like how AI is moving so damn fast is the emotions. Like you couldn't really have, a lot of emotions, but like, look at, there's no sound on this one, but look at anger right here. Like that's anger. and that's again, for those of you who are

GMT20250925-154412_Recording_gvo_1280x720:

just listening to this, it's crazy. Like there's a guy behind a microphone and you see that he's really upset and you see that he's shouting again. We couldn't hear anything. but the expressions look very real and very extreme.

Donny D:

Yeah. And this one is for crying. and so, yeah, so like that, that's the pi biggest two improvements is the, the lip syncing is near perfection. and then with some editing, and when you have B roll footage, like I can show you what an, what types of, edited ads look like, and then I'll go back into the platform. But when you're doing something like this, um, there's not enough time for like. The human eye to even think for a second that they're not real people. And even if it was a full 30 seconds with it, you, you can't even tell. But this is like some good editing that I'll show you right here. This is a car scratch removal kit,

Ads:

and if you've ever tried to sell a car with scratches or paint marks, you know this could save you thousands. It's so simple. Anyone can do it. The two formula system works like this. O2 removes scratches while O three seals and protects.

Donny D:

So I won't play the whole thing. But the idea is, is that you have two different AI actors going back and forth. You have B-roll footage, and that's real footage. Like that's, they had some Google Drive or Dropbox with just like hours and hours of footage that they've shot. Moose brands have that. If they don't, we can just go to like a Getty images of, of B-roll footage and grab some, and then we add music. We put captions in there. And we make a tv, not TV commercial, but we make a good social media um, that you literally, you know, it would cost you hundreds and hundreds of dollars and, and we're at a fraction of the price.

GMT20250925-154412_Recording_gvo_1280x720:

Interesting. Okay, so, perfect. Now we got a few examples and let me explain for, again, of people just listening what we saw. We saw a platform that with a few clicks, allows you to upload a product, any product, choose an image of an avatar or upload an image of any person, and then generate videos that shows the actual product accurately without morphing, while keeping it intact and looks completely realistic to talk and say anything you want about the product. Then the next. Level beyond that is an edited version of the same thing where you add B-roll. For those of you who are not in the professional video, universe, it means other video that is not the person, right? So in this particular case, you could see a car. And the person working on the car, and cleaning and buffing it up. So that's a b roll, that's a piece of video that was not part of the avatar, but the combination of the avatar video, either as a full screen or as a pop-up, kinda like window while the rest of the B roll is running makes it look like a completely professional ad. So this is, I assume I'm, I'm not gonna jump into, in conclusion, a mix of. Software and service. the editing part of it.

Donny D:

Exactly. Right. So, you know, there are no, to my knowledge and our company's knowledge, no really good editing softwares that use AI that can output things that are as good as like that car scratching removal kit. So what usually happens is, and just to show you like one other piece of the demo that. Either a client or us on behalf of the client. If they buy like a done for you service, come in here, they write the script, or they use our AI script writer, or just use chat GPT. I mean, nowadays it's like you go to chat and it's like, give me 20 different scripts for this website. make some funny, make some, you know, testimonial whatever, gives you a bunch of scripts. Or you could use our tool right here. You put in that, that, that script. and then you go and you choose the actor. Hi, welcome to over here, and there's over 400 different actors. and you can choose male, female, you can choose their age, the type of skin where, what location, um, that they're in. You know, anything that you want. And then you choose a bunch of those actors to match to say that script. And then you can come over here and you can mess around with their clarity, their tone, the emotion, the speed. Then you generate the voice. Also, we have, over 40 different languages. You can come down here and choose a different language. some will say like, I had a call, uh, last week with a company in Saudi Arabia, and they had. Five different dialects of Arabic. Now, do we have all five de dialects of Arabic in the system? No, but what they can easily do is, I said, do you know people in each one of those regions? Oh, of course we do. So just have them upload a voice and then it just matches that dialect matches their voice. Oh, very

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cool.

Donny D:

And then we also have, so we do a

GMT20250925-154412_Recording_gvo_1280x720:

lip sync on an existing audio file.

Donny D:

Yeah, and you just put in like that language, uh, you know, you just type it, uh, with, with whatever language. And then some have said, oh, but I've already created like a hundred different languages in 11 labs. I didn't know about you guys. Great. So we have an 11 labs integration and you just upload your voices right from 11 labs. and kind of that's what like they're known for. So, you know, but I'm not trying to compete with that. We can just integrate it with it. and so, so once you do that and you choose all of them, then you, uh, generate the voice, which matches this voice with the script that I had put in. You can regenerate it unlimited times, and then once you're happy with it, you literally hit generate video, and then a few minutes later it comes up, in this folder over here. Where all the videos. And so to answer your question, Issa, all of this is like the AI portion of it where you're going click, click. Few minutes later, you have the raw video with either the person holding the product and talking, or just the avatar talking to it. And then you go to like a private Slack channel. You give them access to, you know, your folder where you made the videos. And then a human comes in and does the editing, and we'll say, okay, what B-roll footage, what type of music do you want? Et cetera, et cetera. And then 24 to 48 hours later, you know, a brand can have 10, 20, 30, 50, a hundred videos that are all edited, ready to put onto, you know, Google, Facebook, YouTube, and Instagram.

GMT20250925-154412_Recording_gvo_1280x720:

Wow. Okay. So I wanna, I wanna talk about two things. so first of all, let me do a quick summary. The world of, in which we knew what videos were human and which are not, is gone. Uh, do you agree with that? there's really no. yes, if you really pay attention and you try to pick it apart and you find the exact video, the right seconds, you might be able to tell the difference. That probably is not gonna exist six months from now. But I think for the majority of people, even looking at it right now, they can't tell the difference. Do you agree?

Donny D:

I agree. Yeah. I showed it to my kids and they could not tell the difference,

GMT20250925-154412_Recording_gvo_1280x720:

so this is number one. Like there, there's really no way to differentiate anymore between AI people and actual people. When it comes to a video that is generated, that's circling around, that means that we need to question literally everything we see online, because this could be. Piece of news, right? It doesn't have to be a user generated content. I could see a news anchor reporting the news with the B-roll and everything and so on. And it's not gonna be an actual piece of news. It's gonna be a piece of news that somebody fabricated, for lack of a better term. Uh, the same thing, any promotional materials and so on. So, I, I wanna talk about two different implications of what I just said. Number one. What are the use cases you're seeing companies use this for right now, right? So that anybody who's listening or watching to this understands that they can generate these videos in minutes. They can get a much better video a day later when your team edits that. What kind of cool use cases other than I'm gonna promote this product. Have you seen companies, brands, individuals use this for? And then we're gonna talk about what that actually means for the future of this kind of content. But let's start with the first one of like what, what are cool use cases that you've seen people do?

Donny D:

Yeah, so, you know, I can kind of start with like case studies and then I can go into different use cases too. Yeah. So like we have this, there was a cookbook called Glad Bites and the cookbook sold for$10 a cookbook. It was the recipes. Were generated by ai, the pictures of the food, AI in the videos, AI obviously using our platform. they were generating like 500 to a thousand videos a month. And what they did was, you know, it's, it's a little, uh, like a gray area, but they did 205 TikTok burner accounts where you can basically create, an AI actor. For each Instagram or TikTok account and that person, you know, that actor has a whole personality. They like to ski. They like their pets, they like their kids, whatever. But they're also talking about products just like any other, you know, influencer channel would. and we're giving them the videos to do that. And so in 93 days, they were able to sell$1.6 million of this cookbook because they basically blasted the internet with these videos. the car scratching kit, they're very public about it in their first 30 days running with this. which was just like a tutorial video or whatever, however you wanna frame that. They did$69,000 in sales in their first 30 days. They spent,$19,000 on the media side. Right. So like the more you spend on media, like, you know, but, but that's a good, like, three to one roas. The one that you saw was like the number one. pick usually like a good e-commerce or brand, uh, that's, you know, that has some budgets, like we'll do like a hundred. Videos a month because like 10 to 15% will be like, the winners, like they'll, they'll like be like, oh my God, look at those clicks, the engagements, the purchases, the others. It's not that they're doing bad, they're just not as good as, as the winners. Yeah. And so the whole game is. Put more money down on the ones that are doing really well. Get the roas and then reinvest in the business by putting more money on more creative and more and more media. And then try to get to a four to one roas, a five to one roas. Have it pay for it itself. and so like the use cases and, and the, you know, applications of it, it's almost endless. Like, I can't think of a category, that it doesn't work with. so I will say, okay. Make UGCs, we have like over 50,000 clients now. There's basically about 500 signups a day. So it's growing very fast. And about 50% of them are e-commerce and 50% of the 50%. There's like a lot of supplements, like it's, you know, supplements is a, is a high margin business and it has a subscription. So it just, it's very conducive to this type of like just plowing media dollars and do new creative in there and the whole product in hand. Which kind of made us like famous, you know, at, at, at the start, is, is all here, but the other 50%, I mean it's, you know, real estate apps, software, like, uh, these like the cookbook ones. So it's, it's coaches, it's, I mean it's courses. It just, it's any, it's not even

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just products, like it's products and services, B2B, B2C, the whole anything.

Donny D:

You know what, let me, can I show you one more example?

GMT20250925-154412_Recording_gvo_1280x720:

Yeah, of

Donny D:

course. So this is like Slack as an example.

Ads:

I thought Slack was just group chat for people who say circle back. Turns out it's a productivity cheat code. We've got channels for everything, marketing, design, random, even lunch orders, threads keep.

Donny D:

So the idea here is the common denominator is the guy's voice talking through it. But you're showing like the website, there's no product in hand. you know, there was one for, uh, whatever. I'm not gonna show it. Like, I don't wanna waste too much time with like, so, so many videos. But there's one for Dubai real Estate, so they're showing like real estate in Dubai. Right. And they have B-roll footage, they have other stock imagery. And so it doesn't have to be a product, it can be any service. It could be an HVAC company, a laundromat, like. Anything that is running ads, is really a fit. So, to add, you know, what are the applications of this? It's like, it's kind of endless.

GMT20250925-154412_Recording_gvo_1280x720:

Yeah, I get it. So let's have, let's have the other part of the conversation, right? It's, yeah. Will this. I'm trying to be gentle, but I don't have the right gentle words to say, will this kill UGC? Meaning if I'm as a consumer, let's divide this into two timeframes in the immediate timeframe. It's a huge opportunity, like you said, because nobody knows, or the vast majority of the people don't know, right? They don't know that this cookbook and a hundred percent of the people promoting it do not exist. They think they're buying a cookbook that now everybody on TikTok is talking about, however. Within a year, two years, three years, five years, people say, holy crap. Like I, I don't know. So I'm not gonna consume any of that content. Will this kill the concept? forget about the UGC itself. Will it kill the concept? Will people stop consuming this content, which means that the algorithms are gonna stop liking them, which means it will stop being a thing because it's not real. Yeah,

Donny D:

and, and I could. Take it like my, my, my one word answer is unfortunately yes, uh, for all those creators and, and UGC people out there. I would even take it a step further and say. Just, well, the category of AI video in general kill all like, you know, TV actors or like, you know, like all the way commercials are made today. Like I was just listening to a podcast and it was Mr. Wonderful Kevin Leary. And he was talking about when he shoots a video, it costs him about$400,000 to make a commercial. And, and he get, he gets a lot of content out of it, you know, 15, 30, 60 second spots, and they can do a lot of different things with it, but that's a lot of money. and then he started experimenting with ai. And he, said he basically flew out to Dubai. They had a bunch of green screens. He shot something once, and then they made thousands of pieces of content and it was like a fraction of, of, of the price. okay, so let's back it up into just UGC right now.'cause that's like, that's commercials. I speak to marketers all day long and I. Most of the time ask if they're running UGC and how much they're spending on it. And I've heard on the lowest, lowest side, a hundred dollars to make a UGC ad. I'm usually getting numbers around$200,$300 and$400 per UGC ad. And then I've, you, I've also heard 7, 8, 900, a thousand dollars. for, for an individual ad. With this, it's$50 and that's beautifully edited. and it goes down from there depending on volume. And so you compare$50 to an average of, let's say$250. It's one fifth of the price, but it's not just the cost. The other thing, the other two elements of it is. Time. So I ask, how long does it take to produce a UGC ad? And I usually get on the lowest side a week, but it's usually two to three weeks. this is turning it around in 24, 48 hours. maybe at most it like 72 hours. It's like it's very fast and you can do 10, 20, 30 videos and get'em back within 48 to 72 hours. So. it's, so, that's time.

GMT20250925-154412_Recording_gvo_1280x720:

Yeah. And, and these are the fully edited, the one that you just do, the avatar, it's almost immediate, right? It's a few minutes. It's, yeah,

Donny D:

it's, yeah, it's, yeah, it's like three minutes, you know, you're getting, you're getting something that you could use for like testimonials. I wouldn't really use an unedited for paid media, but Yeah. For, you wanna post like a testimonial video to your website? Sure. so there's three things. Number one is the cost, that this is like a fifth of the cost on average. Uh, if not more, number two is the time. So it's cutting it in half or by a third, or, you know, it could be a month before you get a video back. and then number three, which I think is like, almost like the important, most important one that I hear constantly is I'll call the annoyance factor. It's like, oh, I was dealing with these UGC creators and they had this ego and this personality, and they wanted this, and I couldn't say it this way. And, uh, you know, there was one yesterday. It was like a CBD company, and she's like, they said they, they couldn't say THC and we had to redo the entire thing. And I told them, no, THC I'm like. Whatever you type with RA actors is what they're gonna say. If you don't type the word THC, they're not going to say THC. and then like, you don't have to ship product, you don't have to deal with, affiliate fees and then taking a percentage. Like our AI actors don't take like a 20, 30% commission for whatever they promote. So you go on and on and on and you're like, to your point, like, why would I use UGC anymore? Yeah, so I don't think it kills off Also to your point, like today, because this is, is relatively new, but the marketers that are using this today are getting a huge leg up from the competitors that aren't. And then probably like by the end of the year, it's gonna be like, wait, what you're still using a U, regular UGC when there's. Like, make UGC and whatever other platforms are out there doing this. It just, it just wouldn't make sense to, a marketer's boss and be like, really?

GMT20250925-154412_Recording_gvo_1280x720:

I think, I think two aspects to what you said. Great overview, by the way. Thank you. And I agree with you. This goes way beyond just user generated content. Like when I look at the whole video industry, and I actually talked about this on the news podcast, so there's the, the news episode every weekend, last year when there was the big strike in Hollywood. And I said, it doesn't matter what agreement they come up to, it doesn't'cause at the end of the day, it will come to the point where these actors and these writers. Will be competing against studios that will do all of that with AI and the studios themselves. The big studios, you know, the Universals and Disneys of the world, uh, will have one of two options. Either go out of business or play the AI game. There's no option three. and yes, do I think that real human content, real human connection, real human. Videos, real human TV shows will have, in some cases a higher value in the eyes of people. Yes. Will they be willing to pay the premium? I think Tam will tell. I think it'll be very unique cases where the artistic side of things will make sense. I think on the UGC side, it will never make sense Again, I I, I don't wanna say never, like if somebody has a real audience, right? and they have a huge audience and it's the relevant audience for you, and they already have the audience, then yes, I will pay them to sponsor my thing because it makes sense. They already have the audience. But if it's, if I need to go after. 10,000 small scale influencers to get the impact that I want. Or I can, like you said, generate, fabricate 10,000 influencers, really small influencers, but 10,000 of them and I can generate them overnight, then that makes it a lot easier and a lot more scalable and a lot more predictable. I do think, and again, I, I don't wanna sound, uh. No, kinda like the bad profit. But I do think this will dramatically change the way we consume content, because if, I can't know if it's real or not, I don't care on a few things, like the whole point of UGC was, oh, an actual person is telling me this is good, and now I heard three people talk about this, so it's probably good, so I'm gonna use it versus. This is not really people, this could be a anything saying about any product on any time in any place. And I can't know if it's real or not. Uh, so I, I'm, I'm gonna stop trusting it and then the whole concept just goes away and then there's gonna be something new that's gonna replace it. Just like we don't, we did not have UGC 15 years ago, right? It just didn't exist, pre social media. And so. I think we live in a very, very interesting time. I think your platform is incredible with the speed, quality, and the value it provides. I, it hurts my stomach to say that because I, I, as a content creator myself, right, and as, as somebody who makes a living based on the content that I create, is problematic. But I don't see a way around it. Like I don't see a world where this is not a part of the content universe. And then people have to pick and choose, which. Who or which or, or what they follow, right? To get the right content. There's now a new podcasting company that came out of nowhere that is generating 5,000 episodes a week with AI generated voices and they're monetizing it for ads and it's all like niche, little small with very specific topics. will that replace. Podcasters like me, probably not well that supplement podcasters like me and compete with podcasters like me a hundred percent. Uh, and so very interesting, weird future we're walking into.

Donny D:

Yeah. Well, should we tell the audience now that we're actually AI actors.

GMT20250925-154412_Recording_gvo_1280x720:

Nah, don't, don't say that. don't do that. Like I've, every call, I start, literally every call that I start with a potential client is like, is it really you? Or an avatar review? I'm like, no, no, it's actually really me. I don't send my avatars to meetings. And I think the, uh, the right word here is yet, uh, for everything that we're saying, I think yet is the key word for anything. Ai. Don lemme was, lemme just, lemme No, go ahead. Lemme build.

Donny D:

Lemme just do one more thing where I think that. It sometimes doesn't have to be one or the other. At least. Yeah, like right now, in 2025. And what I've seen a lot of brands do is to your point, they have some influencers or UGC or celebrities that you know, they really do want to use and they really want to utilize their audience. why don't we help inform them? Of what script works well, what call to action works well because their time is limited. And the same thing goes for like TV shoots. So what we've seen is brands will, they'll do like a hundred different creatives in a month with us and they'll test all those different things, the different types of actors call to actions, background scenes, hooks in the beginning, and they'll figure out the quote unquote winners. And then they go to the influencer that has a big audience and say. This is what works well for my audience and my brands. We tested this a thousand times. Can you, it doesn't have to be exactly like this, but can you take some of these elements and then when they're making a video, you kind of like set yourself up for success versus just, guessing at it. And then the same thing goes for a TV commercial. This is what works. Now we're gonna spend the$400,000 to produce that TV commercial'cause we know that this works for our, for our brand.

GMT20250925-154412_Recording_gvo_1280x720:

I think this is brilliant. It's like the mother of all AB testing, right? Yes. It's A, B, C, D, E, F, all the way to z uh, yes, of testing.'cause you can test any variant across multiple channels and it costs you almost nothing to test and then you can do the real thing. I think this is fantastic. Uh, Donnie, this was as fascinating and exciting and scary as I expected it to be. Uh, if people wanna follow you, connect with you, use your product, what are the best ways to do that?

Donny D:

Sure. so there's the Make U GC website, which is just make ugc.ai they want first, and we'll put a link in

GMT20250925-154412_Recording_gvo_1280x720:

the show notes for all of that. So if you're on the phone right now, you can literally just click and click the link and it will take you there.

Donny D:

Yeah. The two best places for me are probably simply just emailing me. I'm just donny@makeugc.ai D-O-N-N-Y. or, on LinkedIn. So I'm just Donnie Devore on LinkedIn. I think I'm the only one as far as I know. and you can connect and message me there. Um, I've been posting a lot of interesting, content, just about this whole strategy that I'm talking about. yeah, that's about it. I'm not as ac I have, I have started up with X but not as active as, as LinkedIn and just emailing me.

GMT20250925-154412_Recording_gvo_1280x720:

Same for me. Awesome. Thank you so much. This was really brilliant. thank the people in the audience, the people on LinkedIn, the people on Zoom. That have joined us and everybody stayed with us the whole time. So it's, uh, it's, it's a good, uh, it's a good indicator that people, uh, like what we're talking, what we're talking about. So I appreciate you, I appreciate, uh, you coming on board and sharing your platform. and all I can say for people, go test it out. Know that it's there. Decide if it's the right thing for you. Decide if it's the right thing for your brand, for your audience. but I think knowing. That it's out there is better than not knowing that it's out there, uh, across everything that we do with ai. And this is just a very, uh, solid example that is ready for prime time right now where not everything AI is. So thanks again. Thanks everybody. Have a great rest of your day. Bye bye-Bye.

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Isar Meitis

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