Discover how Jordan Wilson leverages AI to transform business operations and client outcomes. In a world where time is money, AI emerges as the ultimate ally for entrepreneurs and business professionals seeking an edge.
Listen as we explore practical, ethical AI applications that are not just game-changers but also time saver and uncover how his agency uses AI to streamline processes, enhance creativity, and drive growth.
In this session, you'll discover:
Jordan Wilson is a seasoned marketing expert and the visionary behind a successful AI consulting agency. With a deep understanding of both marketing and AI, Jordan helps businesses harness the power of AI to innovate and excel.
About Leveraging AI
If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
Discover how Jordan Wilson leverages AI to transform business operations and client outcomes. In a world where time is money, AI emerges as the ultimate ally for entrepreneurs and business professionals seeking an edge.
Listen as we explore practical, ethical AI applications that are not just game-changers but also time saver and uncover how his agency uses AI to streamline processes, enhance creativity, and drive growth.
In this session, you'll discover:
Jordan Wilson is a seasoned marketing expert and the visionary behind a successful AI consulting agency. With a deep understanding of both marketing and AI, Jordan helps businesses harness the power of AI to innovate and excel.
About Leveraging AI
If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
Hello and welcome to Leveraging ai, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Metis, your host, and we are going to have a blast today. The reason we're going to have a blast is, if we've been listening to the show for a while. We always come up with an expert on a specific topic and we dive into that and we talk about how to do different things. And today is not going to be much different. Only the fact that my guest today, Jordan Wilson, and I has been going back for a while. We both really are into AI. We both have agencies helping people doing AI, which means we're totally AI geeks, which means you're going to have a blast geeking about. Multiple AI use cases and how Jordan in his agency is using it today, literally to help his company and his clients a little bit of background about Jordan. So Jordan's background is running a marketing agency. He has done this for many years now, and he knows that field very well. And in the past year, he also runs an AI consulting agency in tandem to running the marketing agency. And obviously the two intertwined and a lot of really cool stuff comes out of that. So he's an expert on marketing, he's an expert on AI, and we're going to dive into many really cool, useful use cases on how you can use AI to just save time in your day to day life of your business. Jordan, my friend, I'm really happy to have you. Welcome to Leveraging AI.
Jordan Wilson:He's hard. Thank you for having me. Yeah, I'm going to try my best to keep my, my, my dork to like a medium level because yeah, like you and me, we could get wild and in the weeds with it, but I'll try to keep it up, to a somewhat non geeky levels, as to hopefully be extremely helpful, to your audience. So thanks. Thanks for having me on.
IsarMeitis:I appreciate that. and I, and stop me if I do. so I, I didn't say that Jordan has his own podcast as well. So we're going to talk about that probably later on. So we can keep tab on each other to make sure we're staying within fair boundaries in this conversation.
Jordan Wilson:Absolutely.
IsarMeitis:so let's get started. what are some of the main use cases that you use AI and, before we dive on to like content production and stuff like that, I know you use like a gazillion different tools and tricks, Chrome extension, stuff like that. What are the main things you're using on daily basis?
Jordan Wilson:Oh, such a good question. and you gave me the hardest thing to try to, give you a succinct answer. so on a daily basis, I'll say I usually use, Between 15 to 20 different AI tools. Oh, I say
IsarMeitis:why, but if I count, I probably in the same rough numbers.
Jordan Wilson:Yeah. Yeah. it's not a lot. like I actually have a spreadsheet of how many subscriptions that we have. And it's in the hundreds. So 15 is actually not a lot. our number one tool by far is ChatGPT, use that the most, for certain, use cases we use anthropics, Claude. Yeah. their new Opus three, I, or their new clock three Opus model, I think is really good. use Gemini, for certain use cases, from Google, use cast magic, right? Speaking of like things like a podcast or for meetings, cast magic is fantastic. It's something we use literally multiple times a day. So many different Chrome extensions. I like one called voila, which is. Where you can pre save, some miniature prompts that, but then you can interact with a webpage, in different ways, have it automatically grab you, different information or bullet points, something, however you'd like to use it, in perplexity, my gosh, I can't get enough of perplexity. and I think that's something great. It's like a great, entry, I'd hate to say the word like gateway drug, if you really want to start getting Winning back your time with generative AI. I think perplexity is one of the best and easiest ways to start doing that. it has a very easy interface to learn and the amount of time that you can save, with perplexity, or, as an example, switching your default browser over to Google's, search generative experience, SGE, kind of their AI powered search. I think that's just some way that people can start to win back time immediately. But yeah, that's my shortest answer possible for, AI tools that I'm using every single day. I know I only gave five out of 15.
IsarMeitis:So great. I want to say a few things. first of all, for those of you who don't know perplexity, it, Probably means you haven't been listening to the show for a while, but, I love perplexity. I always like to say that it's as if, Google and Chachapiti had a baby. So it's a great way to get in, like Jordan said, because it allows you to do search, but in a new kind of way. So instead of seeing a thousand results and you have to figure out which one you don't want to jump into, it gives you the answer. But it gives you links to where these answers were curated from. And then if you want to follow deeper and see more information, you can jump to those or keep on having a chat to dive deeper into more information. That's going to give you more links. And so it's a great way to do research much better than the traditional way of doing it. Just searching, but it's also a large language model. You can actually do the things that can do with ChatGPT. You can prompt it and get results just like you would do with any other model. So I agree with you. I use that probably today more than I use Google.
Jordan Wilson:And I think that's smart. even if you're talking about it on the content production side, like another thing. Unless you really know what you're doing inside of ChatGPT, you're probably going to get fewer hallucinations in perplexity, right? Just because it has a better ability to read and summarize, 20 different sources at once. Whereas even if you are, quote unquote, internet connected, Be a ChatGPT with browse with Bing or another GPT, sometimes it's relying on a single source, right? So if you are actually using something for content production, you are going to reduce your likelihood or occurrence rate of, hallucinations by, tenfold, that's just an arbitrary number, but by a great factor by using or starting in perplexity, just because of, it works differently than all the other, models do right now. Cool.
IsarMeitis:Cool. Two more things. One is I want to add, and then ask you, and then another follow up question. So the thing I want to add, you talked about your wallah Chrome extension. I use something called magical Chrome extension. I assume they do very similar things, but the trick is for everybody listening is the easiest way to make sure that you're getting consistent results out of these models is to have consistent prompting, and it takes a while to develop good prompts. And I'm sure we're going to talk more about that later on in the episode. But if you. Once multiple people in your business, or even just yourself to have consistent long prompts, you need to save them somewhere, which is what's called a prompt library, right? You want to save a database of all the really good prompts that do different things in your business, and some people save it on a Google Doc. Some people save it on notion. Some people save it on slack, like whatever. It doesn't really matter. But having it in a chrome extension, especially one That and again, I don't know why I use magical, but I assume it's very similar. It allows you to save a very long piece of text or a short piece of that doesn't matter and save a shortcut for it. So then all you have to write is the four, five different characters you saved as a shortcut and it spits out the entire prompt, which makes it. The most user friendly prompt library there is. So I'm wondering if that's how you're using it. And if you are, if you have any tips on how to perfect the process.
Jordan Wilson:Yeah, definitely. And I don't know if happy to, share my screen here, maybe to walk people through, and I can do my best, as well to, explain for people on the podcast. and hopefully I know sometimes, Chrome extensions don't always show up, in recordings. So we'll see here, one thing that I think is like pivotal, for using any, whether it's a Chrome extension or perplexity is because it's so hard, to read, News articles right now, right? Because all these big online publishers are losing traffic to the perplexities chat, GPTs, co pilot, et cetera. they have to throw on just way more ads, right? So I'm on this webpage here from CNBC. And if you're listening on the podcast, it's You can't see a single word, right? Because there are literally so many ads. And if I go to scroll down, it doesn't get a lot better. CNBC, you get a paragraph
IsarMeitis:and a half and then an image and then a paragraph and a half and then a video and then a paragraph and a half and then whatever. Yes.
Jordan Wilson:Yeah, so it's actually, I think this website's a little better, but, so anyways, the wallah Chrome extension, I love it. And, Isar, what you were saying, it does give you a very easy way to, manage your prompts and, full disclosure, we don't use a lot of share prompts. Except, in these cases for Chrome extension. in this case, I love it because it's two to three clicks and we're off to the races. I can just click this Chrome extension, right up here in the toolbar, or there is a keyboard shortcut, so I can just click it. And then, I have these different saved prompts. So what I usually use this for is to summarize, news articles around AI, because I talk about AI all the time. I like to keep up. so I've built these prompts to help explain all of these different news sources to me in a way that I like to learn, So at least in this Chrome extension called voila, you can create, folders that then have, separate, prompts inside, or you can save favorites. these are the two that I would, use the most. I just named them AI news bullet points. And AI news summarize informal. so I literally read so much AI news. it's gross. but those are my saved one. So here we, it's one click to launch. I do have to click one more time, for something that says use current page as context. but then from there, all I have to do is then click the, the prompt that I want, the saved prompt. And it's a long prompt. I'm not going to read the whole thing, but essentially it says, please summarize this page and bullet points in an engaging and insightful way, as if you were an AI reporter covering AI news. and then I go on. It's see it already. It jumped down because it's already done, right? but then I go on and I give examples of things that I want to highlight things that I don't necessarily want to highlight the tone of voice, et cetera. And yeah, it's it's already done. but now this page is summarized in a way that you can cut through the, cut through the clutter. a way that even for me, I can read this, right? Sometimes I read, news recaps, on, on my show, as an example, right? But this is something no matter what. you're doing, even if it's something learning, right? If you are constantly reading news in your industry, which I hope most people who are, in like in charge and growing big companies, hopefully they're doing this. This is just one easy way within two clicks. you can have something just tailored to exactly how you want to be using it.
IsarMeitis:That's very cool. So it's a little different than the one I'm using. But for those of you who are not watching this on YouTube or watching a short snippets of this on LinkedIn, then what it does, it literally pops up a pop up window that has saved prompts. And again, in this particular case, it's the prompt is summarize this page and then it Summarizes in whatever form you like to summarize it. And again, to generalize it, this doesn't have to be news. This could be because it's a browser extension, like a Chrome extension. This could be your Gmail account, like summarize this email to me, or this could be a proposal document that you need to write or respond to or RFP or whatever it is that you want. You can save these prompts and then it will do that process for you, giving you an immediate outcome without having to. Copy and paste and reference and download and then upload it to ChatGPT and all these things. it happens right there. And then it's pretty cool.
Jordan Wilson:And another, you also have to take the time. I think this is important to talk about because sometimes people overlook this, no matter what AI tool or software solution that you're I think you really have to take the time to understand how it works because as an example, right? there's even in this one, this one very specific tool, there's different settings, right? as an example, if you are using something like this, aside from taking in context, From the actual page, which is, at least for this prompt, this is exactly what we're doing, but you also want to make sure, again, one of the biggest things you need to keep in mind, if you're using large language models, generative this, this specific Chrome extension, also has the ability to query the web. at the same time, if you direct it to that's important to keep in mind as well is do you know, do all these tools have web access? do chrome extensions have web access? How do you use them? can you verify? Can you cite? can attribute all of this information that you're pulling in from the correct source? I think that's really important to at least know how all of these, different tools or softwares work.
IsarMeitis:Great point. I agree a hundred percent. there is part of the trick is knowing what tools to use when, and the other part of the trick is how to maximize the benefit of each and every one of the tools, like you just said, which is a great segue to my next question. So you said that you're using Claude every now and then for different use cases, using Gemini every now and then for different use cases. Can you share when and where? And you said mostly Chachapiti and then some Claude, some Gemini, when do you go to Gemini? When do you go to Claude? What did you find that these tools do better than Chachapiti? And that's obviously true for April 8th at 4. 32 PM when we're recording this, because this might be wrong tomorrow because something may happen. I'm just like stating the obvious, I hope, but as of right now, what are the use cases you go to Claude and why, and what are the use cases you go to Gemini and why?
Jordan Wilson:I'm so glad you put that, asterisk in there because yeah, like by the time we're like, by the time we're done recording, a third of what we talk about could in theory be, changed by then. no, that's a great question. I do think, especially with anthropics, new, CLAWG3 Opus model, there's actually use cases for it now, because if I'm being honest until this new update, I didn't use Claude. I would use it to say okay, has it improved? Is it getting better? How is it getting better? I still don't use Claude a lot. Here's what I do use it for. I use it for, to take content from another, language model or, working in conjunction with perplexity, one of my, quote unquote biggest gripes, about Claude, which hopefully it will change, considering just a couple of days ago, they introduced the, ability to connect to the web for developers. But if most of us, if we're going in and using Claude's, default chat interface, it's not yet connected to the web. However, presumably if they're offering this, functionality for developers. They will be bringing it in house if you're using it on their website. so a lot of times what I am using Claude for is when I'm not getting maybe ideal outputs out of ChatGPT, I'll either take the output that is up to date, from ChatGPT, because again, Claude's not connected to the, to the internet or if I'm taking something from perplexity, and bringing it into Claude, so I do think where Claude shines right now, obviously it's memory, that context window is, very large, which is great, especially if you're working with large, large blocks of text as input or output. I think, Claude is great at some, more advanced. tasks like coding, I think it's coding capabilities, have really improved as well as by default. It's really good at creative writing, I do think you can spend more time, in ChatGPT, or Gemini and get better results. I think Gemini is actually pretty good out of the box as well. so I think Claude has its use cases. Now, very specifically when you don't have to worry about recency, or if you're taking, content or, text that is for sure, a hundred percent up to date and a hundred percent recent, and then I feel confident using it in there. what I'm using cloud for a lot is like a second opinion, or, I have two big monitors. I split those monitors in half. Normally, always, if I'm doing like heavy kind of, quote, unquote, large language model work, I have to ChatGPTs open, perplexity, and then either a Claude or a Gemini. what I'm using Gemini for it's funny, right? we have, an enterprise account, for our, work, for our work emails, but for whatever reason, I'm using Gemini. We have more, capabilities in our free, Gmail accounts, because there's still, if you have a workspace, a Google workspace account, there's still some features that are not available that you have in a free Gmail account. when I am using Gemini, one thing that I love doing, because I am learning so much before I go learn and I watch a long video. I'll use Gemini via the free version, even though I'm paying for a paid version, connect to YouTube. I'll get a pre summary of a long video that I'm about to watch so I can get a, get bullet points. And then beforehand, if there's a topic that I don't know, I'll ask Gemini to explain it before I even invest the time, because I am usually watching, long one hour, One and a half, two hour videos on YouTube. and I like to have a good, idea and understanding maybe of any terminology that I'm not aware of, or maybe just to get a better understanding to, to make sure that time that I'm spending watching that I'm not just like scratching my head and Googling something in another window so I can be present while watching and learning.
IsarMeitis:Awesome. I love the use cases. I'll say, One thing specifically about Claude, so I use Claude a lot, mostly for content creation based on summarization of something else. I still, even though we have a GPT that does take our podcast content and turns it into whatever. Claude still does it better with less effort. So it's exactly how you put it. Like I can get to the same level in ChatGPT, it's just going to be better, longer prompting, and I get better natural language that sounds like me just dropping into Claude and asking it to create it as whatever I need to create it, a LinkedIn post, YouTube description, like whatever it is that the content that I'm trying to create. So I find that when it comes to creation of content based on a longer form written content Claude does a better job than, ChatGPT right now. Again, you can get to it with ChatGPT just with a little more effort. So I'm with you on that a hundred percent. I also. I agree with you that it drives me nuts that it's still not connected to the internet. Now we got used to it, but as you mentioned, I go to Perplexity for that anyway, so I can from there connect it to anything I want to connect. Awesome. so great stuff. Like really good ideas and good use cases. What other stuff, like maybe in your agency that you're using tools, like different AI tools and what are you using them for?
Jordan Wilson:Great question. okay. I'll try to, I'll try to mention some new ones maybe that we haven't talked about too much, so far. So yeah, aside from using ChatGPT literally all day. another great tool is Jasper, which is a kind of an AI copywriting tool. so it is based on, the GPT, kind of technology, but it has been, trained, a little bit more specifically on content writing. so Jasper, it's actually how like our company and how even myself personally, I really got, quote unquote involved in AI because we were, I think we signed up, it was called Jarvis at the time. I think this was late 2020, along with a tool, copy AI. so some of those tools we've been using now for, three and a half, four years. I think that's great for, SEO, right? Like we use it for our own SEO. Will, take our own written content, that we produce. A lot of times we produce it with human. I know that's backwards, but that's more of a very technical SEO question. but then we'll, take what we already created and put it into, Jasper, And we do this for clients as well. So we'll produce content in house with humans. We use AI tools to help, do blog posts, outlines, to do research to, to really make that part faster. But for the most part, It's obviously a blend, but we do have a lot of human written content on the front end because I think, A. I. Is not really quite there yet, but Jasper, I think, is great for filling in the dots, and it's something that, we're starting to see this now. Gemini released this, ability, about two weeks ago, where you can edit something in the middle, right? So you can get a very long output, from, Google Gemini from their large language model. And let's say, it's a thousand words and there's, maybe two pieces in the middle that you're like, ah, this isn't really good. traditionally, that's where people spend a lot of time. editing it manually or trying to go back and forth. and you just lose time, right? now with Google Gemini, you can edit in the middle, but that's what you've had all along, with tools like Jasper, which is like this in document, ability to use, you, the GPT technology. so that's one that we're using all the time, for our clients. we've used before, for clients and for ourselves, obviously AI images, right? it's great for blog posts that maybe you don't have a great. photo for, and you don't necessarily need anything that's, studio quality, it's more, filler content, in the middle of a blog, but, using something like mid journey, is great for that. I don't think open AI is Dolly is quite there yet. but I do believe it will get there, sometime soon. So yeah, we have a lot of, just of those different AI tools, phrase is one, so that's phrased with an F, another great one. they actually have their own model that it's based off. even just with AI tools and copywriting tools, we use Dozens of them, those, Jasper, formerly called Jarvis copy AI, phrase, I think are three of the better ones that we're using pretty consistently, both for ourselves and for some of our clients.
IsarMeitis:Phenomenal. I want to touch on two points you mentioned, just to dive in a little deeper or highlight specific things. So for those of you who are not familiar with Jasper or copy AI, or there's now there's 10 of them, but Jasper was one of the first and it's the biggest difference. And yes, you can do similar things with ChatGPT, but there's two huge benefits to using these tools. other two tools that I know of that are very good. There's two tools called writer. One is spelled properly, W R I T E R, and the other is R Y T R. And they're both content creation tools that are AI based. And I'll add links to all of those in the show notes. But the biggest benefits of these tools is one, they're geared towards content creation, meaning the creation process. Of a single individual or several individuals from ideation to outline, to perfecting the outline, to writing the different sections, to review it. Like all that work is built into the tool, which makes it a lot easier than just figuring it out on your own with a wizardry of prompting on Chachapiti or Claude. And the other thing is that the model itself is built to write content. He was trained on writing blog posts and stuff like that. So it's just does a better job in that's very particular task. And so I highly recommend using these tools if you're writing a lot of content. So that's a number one. The other thing has to do with what you said, as far as between Mid journey and using, lost the name, Dall-e. Thank you. Like the drawing tool of ChatGPT. Yeah, Dall-e. Thank you. So I would say from a pure quality perspective, mid journey is still King. Like you can get better outcome with mid journey hands down. No question asked. That being said for people who are getting started. Getting results with Dall-e are a lot faster. and in many cases, good enough, if you don't need an incredible image, but a good image would be good enough. You will probably get there faster as a beginner with Dall-e for two different reasons. One is to understand context. You can explain to it what you're working on. You can upload your PowerPoint presentation. You can upload your blog post and tell it, Hey, I want after the first two paragraphs, I want a, image. What do you suggest we do? Give me three options and he will tell you what the three options like, okay, I like option two, but I want to change this thing that you suggested, create the image for me and it will, and that's something you cannot do in mid journey. Now, the other thing that it's very good at doing is it's a chat. So if you like some of the image, you can say, Oh, this is a great idea, but I actually like a darker background and I want the tree to be an orange tree. So do that now, to be fair, it doesn't fix the old image. It actually recreates the image, but if you'll help it understand what you're trying to change and what you want to keep, it will do that. And by the way, as of yesterday, you can highlight a segment off the image. In Dall-e and ask you to change just that. So the, even that is getting better in Dall-e, but I agree with you that as far as hardcore, give me the best image possible. Mid journey is going to beat it. Hands down as of April 8th, 444, as we said before, let's talk a little bit about your podcast content creation, because I think, I assume you're doing a lot there with. AI tools. Tell me what you're doing. I'm sure there's like cool stuff that you're doing with it as far as getting content from one format to a different format and so on.
Jordan Wilson:Yeah. I'd say, even in the podcast by the time, I usually wake up pretty early cause we it's live every day at seven 30, my time. So I'm in Chicago. today I was up at five 30. and usually in the first like hour or two of my day, I've already used, at least a handful of AI tools. so yeah, I already talked about, using perplexity, using, voila. another thing that I use every single day is we have, what we call like trained chats, within ChatGPT. essentially where it, we can give it a couple of URLs. It knows exactly what to do and what people don't know, which I think is a great, I don't know if you'd call it like a hack, but if you do it correctly, you can even use a, Google News, URL as an example. if you have a Google news URL and let's say you're trying to learn about, let's say you're in logistics, and you're in, logistics for the auto industry, right? You can tweak and get a Google news URL, feed that into ChatGPT, use the right GPT, and you can literally learn about what's going on in your entire industry, just by knowing how a large language model like ChatGPT works. Knowing, how to prompt it, training it a little bit, but you can save. I know a lot of people spend multiple hours a day just trying to keep up with what's going on in their industry, because that might be required of them. and now you can do that with one click. That's what I do every single morning. I click once, and we're off to the races and learning. So yeah, there's a lot of AI, both on the front end. and then on the back end as well, I think I let me pause
IsarMeitis:your first second on the click once because I know exactly what you mean, but I think a lot of people are listening. what do you mean you click once? How do you click once and you get like a news summary? Walk us through your process or your prompt or however detailed you want on what does that mean? Because I think, I'll go back and again, generalize what you said. This could be a link to a news thing, but this could be a feed from your boss or your developers or whatever source, whatever digital web based source of information that you want to look at daily and get a quick recap of the information in it, this can do. Thank you. And so I would really, I think it would be really cool for you to dive into this because again, if you generalize it, almost everybody has something like this that they need to review regularly and decide what, what's interesting, what's less relevant, more relevant, what they want to dive into and so on.
Jordan Wilson:Let's do it. And this is one of those, I'll try to, I'll try to share my screen here. He's our, we see how it goes. but yeah, This is essentially, let's see if we can get it there. All right. so yeah, in ChatGPT. So what a lot of people don't understand about ChatGPT is it has a memory. You can teach it things, As long as you keep in, this context window, 32, 000 tokens, which is about 26, 000 words. And as long as you're going back and checking it, it's essentially an employee that you've trained, right? I haven't gone on and, checked that it's retained all of its knowledge, but, I'm assuming it has, but in this case, I essentially have a trained chat in here. It has access to the different tools, that it needs actually once I mentioned this, GPT. Then it will, so let me just go ahead. So this one, as an example, it's going to be using if it stops, listening to my voice. If we can't get that there, all right, I'm going to go ahead and refresh this because it just, it keeps annotating my voice and it won't stop. cause I think I hit a button here. we'll do this, we'll do this in another window. Oh no, we can't. All right. So my computer is being taken over right now with, with a voice.
IsarMeitis:the AI, I started to
Jordan Wilson:describe it, describe it, not showing it on the screen. So sorry about that. essentially, have a prompt kind of saved. but all we really actually need to do is drop a Google news URL. And this, this kind of chat in here knows exactly, how to make it work. So it uses what's called a, a GPT, the GPT that I like to use a lot is web reader. and people might wonder, if you use ChatGPT a lot, you might wonder why would you use a GPT? when it is connected, is connected to the internet via browse with Bing. we've done a lot of kind of quote unquote blind testing on this. And, It's not actually connected. That's the thing that people don't really realize, right? If you give, the default mode, in ChatGPT. If you give it a URL, all that actually does is it queries or it bings, the different words in your URL. So a lot of times it might go to the correct page. A lot of times it might not, which is why in this case, why I'm, doing my morning recap of this Google news, result. I'm using a GPT because, a GPT like web reader will go to that specific URL. It doesn't query it. It visits that page, which by default browse with Bing and even, Google Gemini. Yeah. And not do, which is important. So all it's doing is it's going to, this page. It's looking at all these different headlines because, depending on, how you tweak that URL, you can do a lot of things with a Google search. If you want to get super technical, you can talk about Boolean. you can talk about and or conditions, but you can get a really hyper personalized Google search URL. You can go in and use a GPT reader, like web reader, and it will literally If you train it, it will go through and just pull out all, only that information that you care about. So in this instance, there's, 50 results, on this Google, you, on this Google news page around the specific topics that, I care about. And it's just giving me a recap of the 12 that I think, or that it thinks, are important. According to what I taught it are most relevant for what I care for what I care about. And then it writes me quick little summary of each. So I don't have to go in and read, 50 or 12 different headlines. that's a recap. yeah, sorry. the, no, this
IsarMeitis:was, this was awesome. I want to say two things and then I will let you answer the thing that I can answer, but I want you to answer it. So. first of all, for those of you who don't know what a GPT is, so a GPT is like a mini, small, very well fine tuned version of Chuck GPT that is supposed to do something very specific. And you can develop them yourselves if you're paying the 20 bucks a month. So you can build a little tiny machine that does something very specific in this particular case. Read and summarize web pages. And there's already, I think over 4 million of them who exist in the wild and probably a lot more that are not shared. So I have many that I create for my business that I didn't share into the wild. And so there's, I don't know how many of them already created, but probably a lot of millions. But the cool thing is if you find the one that does the thing you needed to do, like in this particular case, web reader, you can use it either on its own or within your chat. And the benefit of using it is within your chat is, as Jordan mentioned, you can write your own prompt and not just use the thing on its own. So all I want you to answer is how you connect the two. How do you bring the GPT who lives in quote unquote the GPT store into the real world? A chat that you're now prompting yourself or having a chat with yourself.
Jordan Wilson:Great question. And, I'm glad you asked me because there is a common mistake that even the quote unquote smartest, the smartest people, in the world who are teaching chat to others, everyone's making the same mistake and it's this. you should never, and I repeat this, never use a GPT in its own dedicated mode. Okay. So if you are Isar, thank you for that, for the explanation of GPTs. Cause I just skipped over that. but here's the reason. you can use each GPT has its own interface, right? and most people make the mistake of using the GPT in its own interface. because, a couple of months ago, ChatGPT, introduced the ability to call what's called mentions, right? that web reader GPT, when I was trying to share my screen, I wasn't in the web reader GPT interface. I was in the default mode of ChatGPT and I was mentioning, right? So people say, oh, you can just use the web reader GPT and then mention other GPTs. Yes, you can. That's a mistake that everyone is making. Here's why. So many GPTs, when you're using them, they have custom configuration instructions. And there's a little hack that you can use and you can read, what people put in their configurations, but So many times these GPTs that especially other people make, and you might not know how or why, and even OpenAI has some great GPTs that they make, but all of these GPTs essentially tell ChatGPT to act in a certain way, or to respond in a certain way, or Maybe it doesn't even have, web access enabled, or it doesn't have, maybe Dolly or code interpreter. so there's actually so many restrictions that people by default and for good reason build into their GPTs. Don't like, I even forgot what the original question was. I just went on a small rant there. He saw is people should never use GPTs in a dedicated GPT mode, because you're going to think Oh, I can just, keep working on this other project. And it's going to be working as it should. Not necessarily, unless you've done the research and you've done that little hack and you can read how this, this GPT was configured to respond. But this is causing so many people to get bad outputs out of ChatGPT or just hallucinations because they may not know, Oh, this GPT has cut off access to browse with being so you're just pulling in that information that is now, 13 months old, again, increasing your likelihood for hallucinations.
IsarMeitis:Brilliant. the technical question that I asked is how you actually mentioned a GPT within the chat.
Jordan Wilson:See, I went off on a side tangent there, Isar. So thanks for bringing me back. Yeah. it's super simple. So if you use social media, It's just like an at. So you just hit the at, the at command on your keyboard. shift two, I think for most keyboards is what it is. And then it's going to auto populate a list of GPTs that you've already used, right? So first you have to go in into that quote unquote default mode, and you have to use it once. And then from that point, anywhere else you are, so if you are in the default mode, you have to be in obviously, the paid version. You don't get this in the free version of. GPT 3. 5, but then anywhere else, after you've used a GPT once, yeah, all you have to do is just hit that at key, and start typing it, or, your most recent ones are going to show there. So very similar to, at tagging someone in social media.
IsarMeitis:Awesome. Just to recap this last part, there are again, 3 million GPTs out of them. Probably 2, 950, 000 are shit. Which means there are 50, 000 that are not shit out of those probably 10 percent are incredibly valuable, which means that there's about 5, 000 really valuable GPTs out there that you can use for many different things in your business. And as Jordan said, the best thing to do is to go find them and you find them either by their, if you go to the GPT Store, which the way to do this, it's on the top left corner of your open AI chat, GPT, regular interface. There is a browse GPT is like button. You click on that. It shows you the. All the GPTs that are public and you can either just scroll through that or follow different people like Jordan or myself or the other people that you like to follow about AI and they will tell you what they're using and what cool stuff is out there and so on and just try them out and once you try them out and you find something you like, you can use them. Bring it into your universe, right? So you can have your own prompts, your own custom instructions, your own chat. As Jordan mentioned, it's the same chat that he's been running for the last three months, so it knows what he likes. It knows the whole history. It knows everything that happened in that chat, and all you're doing is bringing it information from that GPT into your chat, your universe, your setup, your everything, which I find brilliant. I must admit that I'm one of the idiots that until five minutes ago used the GPTs as their native, format. To be fair, 95 percent of GPTs I use, I created, so I don't have that problem. But, but I think still, it's a very good advice. Jordan, this was absolutely amazing. I think we touched on so many things that people can use on a regular basis. If people want to, Work with you, follow you, listen to your podcast, follow your content. what are the best ways to do that?
Jordan Wilson:Yeah. So if, first of all, I have to shout you out for bringing me on because your podcast is great. Your content's great. But yeah, if you ever want to double, double down, if you need multiple, podcasts a day and you're looking for one more. yeah, it's just, the website is your everyday AI, com. So we do it literally, every day. a live show every single day. we talked to, Isar has been on the show, but then we, we talked to people who, you know, from, as an example, Microsoft and NVIDIA and, AI startups, people who talk about ethics. So we just bring guests on from all different walks of life. so you can learn about it every single day, tune in live or just, the normal look for everyday AI, on Spotify, Apple, wherever you, catch all your podcasts.
IsarMeitis:And on LinkedIn, he's sharing awesome stuff. And I'm going to jump you're not very good at promoting yourself, bro, but I'm terrible at it. You can follow Jordan on LinkedIn. He's sharing amazing stuff literally every single day because he's interviewing people and learning new stuff every single day. Jordan, this was an absolute blast. I had high expectations and we totally blew Jordan's expectations. Do those expectations. So I appreciate you. I appreciate you taking the time and thank you for joining us.
Jordan Wilson:Thank you for having me on. I appreciate it.